David co-starred in his first television commercial at age 5 and his second (and last) at age 6. Years later he describes himself as a New York-based design lead with experience across a variety of industries — specializing in early- to mid-stage high-growth technology startups.

Prior to starting a solo practice full-time in 2024, David served as head of design at the customer analytics startup, Custora. As the second employee, he built and evolved an integrated product design and brand team from day one through to acquisition (Amperity) nearly a decade later.

At Amperity, David established and lead the brand design team for 4 years.

David is a hands-on design leader excited to apply a strategic, user-centric approach to help brands grow in differentiated and meaningful ways.

dstychno[at]gmail.com
Case studies available upon request

David co-starred in his first television commercial at age 5 and his second (and last) at age 6. Years later he describes himself as a New York-based design lead with experience across a variety of industries — specializing in early- to mid-stage high-growth technology startups.

Prior to starting a solo practice full-time in 2024, David served as head of design at the customer analytics startup, Custora. As the second employee, he built and evolved an integrated product design and brand team from day one through to acquisition (Amperity) nearly a decade later.

At Amperity, David established and lead the brand design team for 4 years.

David is a hands-on design leader excited to apply a strategic, user-centric approach to help brands grow in differentiated and meaningful ways.

dstychno[at]gmail.com
Case studies available upon request

Capabilities
Brand identity design
Design system & team mgmt.
Product design (UI/UX)
Slide design / storytelling
Marketing assets / campaigns
Data visualization
Writing
Brand strategy / positioning  
User research
Video / Anim. direction
Storyboarding
Iconography
Mascot design 
Workshop facilitation

Occasional puppetry


Capabilities
Brand identity design
Design system & team mgmt.
Product design (UI/UX)
Slide design / storytelling
Marketing assets / campaigns
Data visualization
Writing
Brand strategy / positioning  
User research
Video / Anim. direction
Storyboarding
Iconography
Mascot design 
Workshop facilitation

Occasional puppetry


Principles
Start with the user need

Just enough is more 

Design is teamwork 

Wrinkle the brain 

Simplify

Please everyone = please no one 

Why can’t it be fun?

Principles
Start with the user need

Just enough is more 

Design is teamwork 

Wrinkle the brain 

Simplify

Please everyone = please no one 

Why can’t it be fun?

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