DAVID
STYCHNO
STUDIO

PROJECTS
VIADUCT

8:41 PM

A four-week sprint to elevate a cutting-edge telematics platform's visual identity to be enterprise-ready in time for CES.

Agency Blue Seedling brought me in to help reposition the telematics startup Viaduct at a key inflection point. The release of a new model for detecting vehicle issues with predictive analysis emboldened the team for more aggressive enterprise growth and expansion to more verticals. Commencing with a leadership workshop, we developed and launched a new site, core positioning, and refined visual identity system in 4 weeks just in time for a splash at CES.

Agency Blue Seedling brought me in to help reposition the telematics startup Viaduct at a key inflection point. The release of a new model for detecting vehicle issues with predictive analysis emboldened the team for more aggressive enterprise growth and expansion to more verticals. Commencing with a leadership workshop, we developed and launched a new site, core positioning, and refined visual identity system in 4 weeks just in time for a splash at CES.

Role
Design director


Team
Blue Seedling (agency)
Loudface (web dev)
Viaduct CEO
Viaduct Head of Product

Deliverables
Logo
Iconography
Pictograms
Spot illustrations
Website / architecture
Presentation template (follow-on)
Stylized product illustrations

Social assets
Core positioning language

Logo,
iconography,
pictograms,
Illustrations
Website / architecture
Presentation template, product illustrations

Following an internal design system audit and competitive landscape analysis, we established 5 design principles to guide our strategy and creative journey.

Expand appeal beyond automotive

Convey speed to reflect machines in motion / time-savings

Embrace restraint to project confidence (and keep us moving quickly to meet our launch goal)

Make it feel easy but not dumbed down

Reference the roadways and seek inspiration from the rich visual landscape across the industries we serve

Index

Index

Index